Iris | A Refreshing Take on Gifting

Client:

Iris Oncology by OncoHealth

SERVICES PROVIDED

Custom gift box design, kitting & packaging

PROJECT DESCRIPTION:

Iris by OncoHealth partnered with AMG to create a thoughtful hydration gift for eligible health plan members undergoing cancer treatment. The goal was to introduce members to the Iris app, encourage activation, and provide something useful during treatment.

For this Iris Oncology branded mailer, AMG designed a custom gift box featuring a reusable water bottle and an educational insert. Bright, refreshing graphics brought the Iris brand to life, while the printed materials introduced members to the support and services available through the app.

We also carried the visual theme throughout the packaging, creating a cohesive experience from the moment recipients opened the box. Together, these details made the mailer feel less like traditional marketing and more like a thoughtful gesture of care.

THE RESULT:

A practical, beautifully packaged gift that introduced members to Iris while reinforcing the importance of hydration during treatment. By pairing useful merchandise with clear, approachable information, AMG created a personal touchpoint designed to encourage app engagement and build a stronger connection with the Iris brand.