About us
One team. Strategy, design, and everything after.
The same people who design your brand bring it to life, from identity and collateral to the events, activations, and gifts people actually remember.
Our Mission
Most studios stop at the concept. We carry it through, into the identity, the booth, the box, the moment your client actually sees it. That’s because we think in materials from day one. Before anything gets designed, we already know how it gets made.
Our Clients
We work with teams who take how their brand shows up seriously. Not just the logo, everything after it. Usually that’s a marketing lead who’s tired of managing five vendors to get one cohesive result, or a founder who wants their brand to feel as sharp as the product itself.
Where We Show Up
- Rebrands
- Product Launches
- Trade Shows
- Client Gifting
- Company Milestones
- Executive Events
Proud to have designed for:
Meet the Team
KARALEE SERRA
Creative Director. Happily lives in the woods and makes a mean pizza. Serial creator. Will definitely show you pictures of Punky.
Simple pleasures: Making ornaments, cooking, horror flicks, soft pants, chai tea, printing on everything.
Favorite candle: December (evergreen, fir, bergamot, orange).
SHANNON DALEY
Designer and Karalee’s second hand. Christmas lights and house projects enthusiast.
Simple pleasures: Biking, hot tubs, hot dogs, dog dogs, working from anywhere.
Something Shannon is excited about right now: Learning Country Roads one squeaky note at a time on the violin.
JAYME NORTON, CMP
Meeting/event planner and musical theater maniac.
Hidden talent: Knows the lyrics to every Billy Joel song ever written, even the deep tracks.
Fun fact: Interned at SNL; uncredited for a one-liner on Weekend Update.
Simple pleasures: Classic diners, french press coffee, dogs and keeping it light with Ken Burns war documentaries.
MIKE BARNETT
Designer. Self-proclaimed physical therapist. Senior architect for daughter’s cardboard box house.
Simple pleasures: Homemade flat whites, hot sand, people watching.
Fun fact: I say “I love miso soup” every time I eat miso soup.
SOFIA BURLAK
Designer. A balance of structured thinking and artistic flow. Argentinian.
Hidden talent: I make great empanadas.
Projects Sofia is excited about right now: Learning the drums and acupuncture.
If Sofia could only eat one thing it would be: Chocolate ice cream.
BELLA UCCI
Social media guru. Seltzer connoisseur and avid moped rider.
Simple pleasures: Gluten-free pasta, a good book, friends who have puppies that I can pretend are mine.
Favorite candy and why: Sour Patch Watermelons! No movie night or casual Tuesday afternoon is complete without them, and it’s always a sign of victory to eat enough your taste buds start to melt off.
If Bella could only eat one thing it would be: Salmon poke bowls.
TOM CONDARDO
Word-linker, concept-explainer, idea-illuminator, grandkid-delighter.
Simple pleasures: Spending quality time with my grandkids.
Projects Tom is excited about right now: Finishing version 7 of my novel.
Interesting fact: I’ve been in the wrong place at the wrong time, twice: At Logan Airport awaiting a flight to Oregon the morning of 9/11; pulled off a subway car at Kenmore square as the marathon bombing was happening.
PUNKY POOSTER
Chief Barketing Officer. Zoom-support animal.
Simple pleasures: Frog hunting, collecting sticks and acorns, electric skateboarding, parkour.
Projects Punky is excited about right now: Sending, receiving and inspecting packages.
Nicknames: Shmoo, baby squish, baby girl, baby cheeks, punky poo, princess, pumpkin, monster, furry alligator.