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Iris | Cooking Up Connections

Client:

Iris Oncology

SERVICES PROVIDED

Branding, setup, promotion, production, virtual event support

PROJECT DESCRIPTION:

Iris by OncoHealth partnered with AMG to create a series of interactive virtual events that brought people living with cancer together through education, conversation, and shared experiences. The goal was to keep Iris app users engaged while making important topics feel approachable and personal.

For the Iris interactive virtual events, AMG developed distinct visual themes for each series, including In the Kitchen with Stephanie. We managed everything from branded registration pages and email campaigns to event graphics, attendee communications, and reporting.

Behind the scenes, our team handled speaker rehearsals, platform training, and live event production. As a result, presenters could focus on sharing their knowledge while AMG managed the details. We also produced on-demand versions, allowing participants to access the content after each event.

Together, these services created a seamless experience from the first invitation through the final follow-up.

THE RESULT:

A cohesive virtual event program that combined engaging content with thoughtful design and smooth execution. By managing both the creative and technical details, AMG helped Iris maintain ongoing connections with its community while delivering valuable educational experiences beyond the live sessions.

Iris interactive virtual events featuring In the Kitchen with Stephanie cooking series branding
Iris virtual cooking event graphics displayed on mobile phones for Summer Grilling, On-the-Go Snacks, and Festive Flavors
Live Iris cooking webinar featuring a presenter, recipe demonstration, and interactive event platform
Iris In the Kitchen with Stephanie social media promotion displayed on a smartphone
testimonial

Client Perspective

Partnering with AMG for our virtual events the last two years has been a game-changer. They have a knack for blending creativity, professionalism, and attention to detail that’s nothing short of impressive. But you know what’s even better? Working with AMG is just plain fun. They bring a fresh perspective to every project, and they go the extra mile to ensure each event is memorable. We’re looking forward to more years of great collaborations.

Bianca Costanzo

Director of Marketing, OncoHealth

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