SafeDose – Brand Refresh

Client:

SafeDose

SERVICES PROVIDED

Visual identity refresh, logo design, website design & development, safedose tape design, clinical information design, sales & marketing collateral, digital & print design

PROJECT DESCRIPTION:

SafeDose helps healthcare professionals make critical pediatric medication decisions with speed, accuracy, and confidence. We created a cohesive brand identity centered around medication safety, including the SafeDose logo and its double-check symbol, designed to reinforce the importance of accuracy at every step.

We carried the brand across the SafeDose website, digital and print materials, and clinical tools, creating a consistent visual system that makes complex information feel clear and approachable. Our work also included redesigning the SafeDose Pediatric Emergency Resuscitation Tape, organizing critical dosing and clinical information for greater clarity and usability in high-pressure situations.