Royal Caribbean | Swag Worth Talking About

In July 2024, Royal Caribbean launched Utopia of the Seas, a ship designed to bring weekend energy to every day. To celebrate, the cruise line hosted an exclusive three-night sailing for select influencers to experience and share everything the new ship had to offer.

AMG partnered with Royal Caribbean to create a vibrant collection of custom merchandise that captured the ship’s playful personality. From colorful Crocs and custom charms to sunglasses, hats, socks, bags, and accessories, every piece was designed to stand out both on board and on social media.

Throughout the sailing, the Royal Caribbean custom merchandise brought the Utopia of the Seas identity to life. Bold graphics and bright colors made each item a natural part of the experience. Plus, the playful designs gave influencers fun ways to incorporate the products into their photos, videos, and everyday moments on the ship.

Together, these details created a collection that felt cohesive, colorful, and distinctly Royal Caribbean.

A fun collection of branded merchandise that extended the Utopia of the Seas launch experience beyond the sailing. By creating products influencers could wear, use, and share, AMG helped Royal Caribbean turn custom swag into memorable moments and opportunities for organic brand exposure.