Pure Storage – HIMSS Meeting Space
Client:
Pure Storage
SERVICES PROVIDED
Event branding, branded promotion & materials, promotional items & giveaways, onsite support
PROJECT DESCRIPTION:
When Pure Storage didn’t have a booth at HIMSS, one of healthcare’s biggest conferences, AMG found a creative solution. Instead of competing for attention on the trade show floor, we transformed Le Macaron at The Venetian into a welcoming space for meetings and conversation.
Our approach to Pure Storage event design turned the charming café into a branded experience. First, we created custom invitations, signs, and playful messaging. We also added fresh flowers and colorful macarons to make the space feel warm and inviting. Together, these details brought the brand to life in a new way.
We even gave the experience its own identity: Data & Delicacies. The concept combined a little personality with the purpose of the event.
Throughout the conference, the café became a comfortable setting for one-on-one meetings and small group conversations. Meanwhile, branded details and thoughtful treats made each visit feel more personal.
THE RESULT:
A creative alternative to the traditional trade show booth that gave Pure Storage a dedicated presence during HIMSS. As a result, an existing café became a branded meeting destination where clients and prospects could connect away from the busy conference floor.
testimonial
Client Perspective
I’ve worked with Artisan Marketing for many years, and they continue to impress me with their creativity, strategic thinking, and ability to deliver unique experiences that truly stand out.
This year, when my company made the tough decision not to exhibit at HIMSS—a major conference we’ve always attended—I was concerned about how we’d maintain visibility and presence without a booth. Artisan came up with a phenomenal solution. They researched the Venetian Hotel, where the conference was held, and discovered a charming macaron shop just outside the convention center doors. They transformed it into our branded space for the week.
From custom macarons featuring our logo – to branded cocktail napkins and even lip balms shaped like macarons, every detail was thoughtful and on-brand. The result was an unforgettable experience that kept us top-of-mind with our audience and allowed us to show up in a fresh, unexpected way.