MyndYou | A Fresh Perspective

Client:

MyndYou

SERVICES PROVIDED

brand evolution, visual identity, character development, brand guidelines, photography direction, website design, sales collateral, social media, presentation design, branded merchandise

PROJECT DESCRIPTION:

MyndYou came to us with powerful technology and an equally important challenge: create a brand that could communicate the intelligence of an AI-driven platform while feeling warm, approachable, and human.

At the center of the brand is Eleanor, MyndYou’s virtual care assistant. We developed Eleanor into a recognizable brand character with her own personality, expressions, poses, props, and interaction style. As a result, she brings warmth and personality to complex technology, making it easier for people to connect with the brand.

We then brought the refreshed identity to life across the full brand experience. From the website and photography to sales collateral, social media, email, presentations, and branded merchandise, every element works together. The result is a cohesive visual system that feels distinctly MyndYou wherever the brand shows up.

THE RESULT:

A fresh, recognizable brand identity that balanced innovative technology with a human touch. With Eleanor leading the way, MyndYou gained a cohesive visual system that brought consistency and personality to every brand interaction.

Within a year of the rebrand, MyndYou was acquired, marking an exciting new chapter for the company.