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Trade Show Event Planner
Everything you need to plan a stress-free, successful trade show—in one free Google Sheet.
Trade shows are full of potential… and pressure. Between planning logistics, prepping your booth, ordering swag, and making sure your team is aligned, it’s easy to feel overwhelmed. That’s why we created this free Trade Show Planning Sheet to help you stay on track from day one to show day.
Whether it’s your first event or your fiftieth, this editable planner walks you through every step, so nothing falls through the cracks.
What’s inside?
Pre-Show Timeline
Key tasks mapped out by timeframe—90 days, 60 days, 30 days, and show week—so you never miss a critical deadline.
Booth Planning
A dedicated section to track display needs, signage, furniture, lighting, and branded elements—so your booth is polished and on-brand.
Swag & Giveaways Tracker
Plan, source, and organize all your promotional items in one spot, from ordering deadlines to shipping details.
Show Week Essentials
Last-minute reminders and show floor must-haves to keep your team prepared, present, and proactive.
Post-Show Wrap-Up
Capture leads, log notes, and outline follow-up actions to extend the value of the event well beyond the booth.
Why you’ll love it
This isn’t just another generic template. It’s the same structure we use to manage shows for high-performing brands—and now it’s yours, free.
Easy to edit and share with your team
Works in Google Sheets or Excel
Built to help you actually enjoy the trade show process
We are Artisan Marketing Group
At Artisan Marketing Group, we’re not just marketers; we’re storytellers, strategists, and your partners in creating memorable brand experiences. Our experience throughout the marketing landscape, from grassroots campaigns to digital marketing, equips us with a unique perspective on how to make your brand resonate with your audience. We understand the challenges and opportunities of the trade show floor and are here to ensure you leverage both to your advantage.
Get in Touch
Want to ensure your booth isn’t just another face in the crowd? Let’s make your trade show presence unforgettable together.
Email: hello@artisanmarketinggroup.com | Phone: 207.350.6620